BeautyCon is just what it sounds like. A convention where beauty lovers descend for a chance to see their favorite Influencers and get a closer, more personal look at brands.
It is a way for all these brands to market themselves while physically being there and interacting with their consumers. It goes beyond online and customer service. On top of being a place where girls (and guys) can go to buy new items, they also receive goodie bags filled with beauty products.